Indigo people is founded by Kiat Yen and Johan Van de Berg who share the same love for traditional craftsmanship and passion for preserving authentic traditions.
Kiat Yen, the creative brain behind the brand, was born in Malaysia. After spending his childhood in this multicultural country he migrated with his family to the Netherlands where he received his master’s degree in fashion design. As a denim designer Kiat has worked for several international jeans brands, where he gained a lot of experience in both design and product development. During the trips he made back to his root in Southeast Asia, he met many traditional artisans who faced difficulties in maintaining their heritage. In 2013 he decided to found Indigo People to fulfill his dream and to help the artisans. Combining his design skills and multicultural background with traditional craftsmanship, he succeeds to create unique and authentic products. Today you can find Indigo People’s collection in the best jeans and concept stores in Europe.
Johan van de Berg, the financial brain behind the brand, was born and raised in the eastern Netherlands, where people still spoke regional dialect. At the age of 19, he started a publishing house with his father, which specialized in Dutch dialects and regional history. They realized the importance in preserving local languages and traditions because of the rapidly decreasing interests of the young generations. For over 30 years, he published history books and novels in the disappearing dialects. He conserves dozens of local and regional dialects in dictionaries and collaborates with several institutions to promote speaking and writing in Dutch dialects. When he got in contact with the wonderful products, the endangered traditions, techniques and craftmanship of the artisans from Southeast Asia, Johan decided to help these artisans by bringing their products to the global stage.