Bread and Butter

During the Bread and Butter – a tradeshow for selected brands in Berlin – we got the chance to showcase our products to fashion professionals and denim enthusiasts.

This edition’s theme was ‘Carnival do Brasil’ since the World Cup was held at the same time as well.

Despite the sunny and exotic theme, we faced some heavy rainfall. But that didn’t stop the denimheads to come by our stand at the L.O.C.K. Fire Dept. The Fire Dept. is an area that specifically showcases brands that create authentic products with real stories – ‘pure goods based on a pure attitude’ is how they describe it themselves.

First international tradeshow

As this was our first international tradeshow, the responses were great! We were very pleased to meet indigo lovers all over the world and to share our story.



A little impression of our stand at Bread & Butter


Collected inspiration from our travels


We even had a worn scarf to show the beautiful fading!




For this occasion, the Berlin Tempelhof – a former airport, got transformed into one big, exotic and colourful carnival. A beautiful contrast against the industrial building.

Bread & Butter Berlin was a great success! We got a lot of people excited about the Indigo People products and community. Hopefully we will see you again, next Bread & Butter!